Over the years you hopefully gain job experience as well as life experience. With that said based on education, business and life experience I’ve had plenty of ups and downs but who’s counting!
If you own a small brick and mortar business is it wise to place a political sign in your front window? Don’t you want everyone’s business? Why would you wish to refuse business and not accept money to help your enterprise operate?
In Spring 2015 Apple CEO Tim Cook took a stance on religious freedom:
“Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love. Regardless of what the law might allow in Indiana or Arkansas, we will never tolerate discrimination.
…This is about how we treat each other as human beings… Opposing discrimination takes courage. With the lives and dignity of so many people at stake, it’s time for all of us to be courageous.”
That’s fine, you have an opinion make it known. But as a CEO of a company trading on the New York Stock Exchange is it necessary to alienate those who purchase Apple products? Is it smart business? Tim Cook is openly Gay and Apple is fine with selling products in Nigeria, Qatar, Saudi Arabia and Iran where they have official government policies of jailing and murdering gays and lesbians.
How about Global Warming aka Climate Change? Tim Cook is an activist for environmental causes. I guess building all those Apple products in China, one of the heaviest polluters in the world doesn’t bother him.
At a 2014 annual meeting of Apple shareholders in Cupertino, California, Apple CEO Tim Cook informed investors that are primarily concerned with making reasonable economic returns that their money is no longer welcome.
The message came in response to the National Center for Public Policy Research’s shareholder resolution asking the tech giant to be transparent about its environmental activism and a question from the National Center about the company’s environmental initiatives.
“Mr. Cook made it very clear to me that if I, or any other investor, was more concerned with return on investment than reducing carbon dioxide emissions, my investment is no longer welcome at Apple,” said Justin Danhof, Esq., director of the National Center’s Free Enterprise Project.
Cook likes to speak out of both sides of his mouth – he’s a hypocrite!
Breitbart News organized a boycott after Kellogg withdrew their advertising, claiming that the site and its conservative readers were not “aligned with our values as a company.”
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s Kris Charles in a statement this week. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”
Breitbart News Editor-in-Chief Alexander Marlow describing Kelloggs war against Breitbart News as bigoted and anti-American.
“Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less,’” declared Marlow. “For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers.
Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”
Apple and Kelloggs will not be going out of business because they have the money and worldwide support to continue. Small business don’t have that, never-the-less, any CEO of a company should keep their mouth shut with political rhetoric when they’re representing their company. It makes sense, business sense, to stay neutral.